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WWD, one of the leading English-language fashion publications, launches its chatbot.

Facebook Messenger users and those who have WeChat installed will be able to receive fashion and beauty news. As part of the latter, WWD decided to work for its growing Chinese audience.

With the launch of the new service coinciding with the 2017 Met Gala, dedicated to designer Rei Kawakubo and her brand, Comme des Garçons, WWD offers news related to the ball and exhibition at the Metropolitan Museum, as well as a selection of materials about the work of the designer. and Met Gala stories.